The Australian share market has over 2400 companies on its books, more than 700 of them in the resources space. Its’s a crowded marketplace to say the least. Lake wanted to make a splash so we dived right in. First, we conducted our own exploration. In getting to the heart of what made Lake special we found Lake was is in the right commodity, at the right time but more importantly, it was in the right location. As the world’s electrification shifts up a gear, Lake’s exploration leases are in the Lithium Triangle, the world’s most prolific lithium province.
Republic first repositioned the company with a major rebrand electrified by the tagline “At the heart of the Lithium Triangle”. Investors and other stakeholders including the media not only know now why Lake exists but can quickly work out what the company’s value is as well. We then worked hard to create a digital presence for Lake that was commensurate with its potential as the next big thing in lithium before taking the company to the world with relentless media exposure, investor roadshows and conferences.