17 August 2017
The best 5 ways for small companies to engage media.
A good public relations campaign can do wonders for any business but some smaller companies just don't have the budget, especially at early stages when every cent counts.
But, even someone with no public relations experience can use a few simple tricks to make their company's news and assets more easily accessible to the media.
1. Make press releases available online.
A permanent news area on your website where all releases are posted is a good place to start. By setting up an online press area, you are ensuring that reporters have a place to go to find the news on your site as soon as they hear any kind of rumor or murmur, as well as offering an online archive of data about your company that can easily be referenced.
2. Keep a company blog
For smaller announcements that don't quite merit a press release, a company blog fills the gap nicely as well as gives your company the chance to offer reporters (and of course, the wider public) a more informal or personal voice.
3. Distribute news to your social network
When you have news you want to get out, don't overlook your existing followers. Sure, your first thought might be to get the release distributed to the big boys, but remember to also acknowledge those who have been watching your company from the start.
4. Give background information
If you're not exactly a household name, then it's important to provide some extra background information for the media. It might mean more coverage for you if you put yourself in a wider industry context — reporters quite often have to pitch, or sell in, stories to editors, so by providing background you are giving them the ammunition they need to get an editor's attention.
5. Provide Easy Access to Imagery
Making relevant imagery easily available to reporters anytime and anywhere makes sense on so many levels — it certainly makes it convenient for the journalist on a dramatically different time zone or the out-of-hours, part-time blogger to source images. It also saves time in getting the news article live by doing away with the to-ing and fro-ing of image requests.